Anyone who has spent any time working on improving their website ranking will know the phrase "Content is King". That is true - Google does have it perched firmly on the throne right next to "Solid SEO" on the left and "Link Master" on the right, however bad content won't necessarily help your SEO.
Google is smart. They've been doing this a long time and have had exposure to every trick in the book that has been used for the sole purpose of increasing your websites exposure.
They are so smart in fact that they often know what your visitors are looking for even before you do. That seems somewhat scary at first, however when you really think about it, embracing this concept and putting yourself in the shoes of your visitor will enable you to create content that keeps Google blissfully happy.
They are not the big bad SEO monster - they are in business just like you. Their business is showing their clients the best possible results for their searches. That means that they will never put one of your posts at the top of that search, UNLESS - it, along with the rest of your website meets the clients expectations.
Content must do these 4 things:
Content that is blatently self serving won't help you acheive that.
Content that is stuffed with what you consider to be keywords - again, won't help you acheive that
Content that is posted at an over zealous rate won't help you do that - UNLESS its crisp, quality content.
A huge quantity of content, if its hastily written and has no value won't do you any good, so its entirely possible that you've spent your weekends writing, writing, writing for no benefit.
The Key (ignoring the pun) Is Consistency
Take the following steps into account when you are assembling your content.
Small business owner, web developer and programmer.
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