Chrome is my browser of choice. Primarily I must admit its because Google drives so much of my daily work, however I like it better than Edge, and about the same as Firefox. So Chrome it is.
One of the best things about Chrome is the extensions you can add. Over the next few weeks I'm going to share my favourite extensions and why they are my faves. Some may be suitable for you, some may not, however I'm sure you will find at least a few great ones in the mix.
What Are Google Chrome Extensions?
Chrome Extensions are little tools that you add to your browser that enable you to take actions on or within the browser environment.
You add them simply and start using them straight away. They are like Apps for Chrome I guess.
What Is Keywords Everywhere?
Keywords everywhere is a great little tool that enables you to see the Cost Per Click (or CPC) for every search term you enter into google. Cool huh?
Not only can you see the current CPC, however you can see the search volume for the term and also the competition rate. I realise that sounds confusing however let me explain:
Search Volume: this is the average number of searches for this term per month (usually averaged over the last 12 months). So if this says 40/mth that means that on average this exact search term is searched for 40 times per month.
CPC: this is the current cost per click that advertisers are paying for one click on this keyword in Google Adwords.
Competition: this is a number between 0-1 that tells you the number of advertisers that have ads with Google Adwords for this specific search term. 0 signifies a low number of advertisers and 1 signifies a lot of advertisers.
Check out the image below. I've used a search term that applies to my husbands business, mostly because he works in a very niche market so the volume and advertisers will be low.
You can see that the volume is 40/mo - which means that on average only 40 people globally search for this term every month. The CPC is $1.53 and the competition is 0.94 So a decent score which would indicate that there are more than a few advertisers using this term in Google Adwords.
Now compare this search term.
You can see that over ninety thousand people searched for womens shoes on average a month. OK so I'm probably 1000 of those, but even so you can see its a very popular search term. You can see that the cost per click is only 97c but the competition is 1 - which means that a lot of people are using this term in Google Adwords.
How Do I Get It?
Visit Keywords Everywhere and then click the "Install For Chrome" button and follow the prompts.
Once it is installed you can save your search terms as favourites and then monitor them by clicking on the icon. To save just click on the tiny star after the competition number. Easy peasy....
Small business owner, web developer and programmer.
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