Search For Related Content With Google
I'm not sure if you all use a Feed Reader. I do and I use Feedly. I love it because it puts all my content in one place, I can categorise it, sort it, save articles and reread whenever I like. Even with such a great tool I find I sometimes get Millennial level boredom with the blogs I'm following. That's not their fault - I followed them for a reason but sometimes if I have time on my hands (holidays typically) I want new content and I want it NOW! Step forward Google Related Search!!
Search For Related Content
This is in my opinion, one of googles best search features so let me explain how it works. Lets say you have a fave website or blog you follow but you would like to find more similar blogs. Open your browser (Chrome is my browser of choice) and type in related:thewebsiteyoulike.com . To be clear you are typing the word "related" with a semi colon : then adding in (no spaces) the website you want to find related results for.
Lets say I love Tumblr and I want to find more websites like Tumblr. I would type "related:tumblr.com" (without the quotes) into my browser and it will look for websites that have similar content to Tumblr and show you a list.
NB: If you use Chrome you can type this directly into the URL bar however if you are using another browser and don't have google as your default search engine, you will have to open Google first and then type this into the Google search field.
My results for my Tumblr related search are showing in the image below. You can see that Google has recognised that Tumblr is an image driven website so has recommended StumbleUpon (a little like Tumblr but something you randomly generate), Behance which is Adobe's portfolio website (also image based) and Flickr.
I will note however that the more specific your search website is, the more varied the results. If I type in a small local web company for example, I will often get no results. I am assuming that there are key points that must be met for google to find and compare websites to each other. So if you do not have many blog posts OR your blog posts are wide and varied in content theme and style, you may not get too many results. Don't be discouraged by this if you are searching for competitors to your own website. If you are developing content for your market that is what your clients want to see, if it does cover a wide range of subjects that's good for your client base so stressing about not getting any comparative results using this search is probably a waste of your valuable time. To show you what I mean by this you can see the search results below in order:
So I hope this has helped you narrow down more cat video websites or enabled you to find you competitors more easily.
Have you ever known that you have previously found something you wanted on a particular website but have no clue how to find it again? Google's ability to search within a website will set you on the straight and narrow toward your desired result.
Search Within A Website
To search for specific text within a particular website you can use Googles site:search to find exactly what you are after. This is one of my favourite Google search tools and to be honest I use it at least a few times a week and sometimes multiple times per day.
I'm looking for a trip on Intrepid's website that not only goes to Turkey but visits Oludeniz. I have already been to Intrepids Australian website and found the link for turkey, which I'm using to help narrow down the results to show trips only. I could leave it at just www.intrepidtravel.com, however that would show me blog posts as well and I want to look at trips. To format this search type "site:" followed by the URL (no spaces) and then a space and your search term.
Search - "site:https://www.intrepidtravel.com/au/turkey oludeniz"
As well as getting results for my search, I'm also shown images from Intrepid Travel that have the term Oludeniz in them which is really handy. As you can see below (and we can tell by the page naming convention) the first three results are Turkey Family Holiday trip, Hike, Bike & Kayak trip & Best Of Turkey. So voila! I've found three trips that Intrepid run in Turkey that visit Oludeniz!
While most of use realise that we can and often do find almost anything via Google, what some of you may not realise is how well you can customise your searches. If you are just generally searching for the latest Kardashian news, you probably won't need this, however if you are searching at work and need to nail something down pretty quickly, these tips will help you do that.
Words In Text
To search for text that you know appears on a page (not the title or web page URL) you can type allintext: followed by the text you would like to search for. To us it you type allintext: followed by the words you want to look for with no space between the semi colon and the first word.
Search Term - allintext:geek queen
Result - I will get a result back that searches for website pages that contain the text geek and queen but not necessarily in that order, and will also show me results where the words are in the page but not necessarily in the same sentence or paragraph.
Search Term - allintext:"geek queen" (to be clear there is a semi colon not a full stop there)
Result - this will show me web pages that have geek queen as a term. IE "geek queen" appears on the page in as a phrase.
Have you ever known that you had previously found a PDF file with the elevation of the next hike you want to do, but of course you just can't find it again? Using Google's filetype filter in your search will ensure the chances of this happening again are greatly reduced.
This is one of my favourite search tools, however you do have to be quite specific in your terms to make the very best use of it. If I type camino elevation filetype:pdf I get LOTS of info on the town called Camino in California. If I type camino frances elevation filetype:pdf my results are much more accurate. So this is one instance where your search term needs to be pretty good. Using an explicit search will lessen results in this case too. As you can imagine if you use a specific phrase, google will only show you results with an exact match AND that is a PDF in this case. So "camino frances elevation" filetype:pdf will greatly lessen the results. So remember - no exact match and try for a fairly accurate search term.
Search Term - camino frances elevation
Result - Returned to me is a reasonably broad set of results showing a lot of info on elevation gain and multiple images, but no PDF files that I can see. While the images are good, what if my reader will only view PDF files? I need the PDF so I need to specify my file type.
Search Term - camino frances elevation filetype:pdf
Result - you can see that I get a list of results that are PDF files. They might not be exactly what I'm looking for but at least they are the file type I'm after.
Google is getting smarter and smarter and you are often able to find what you are looking for relatively easily, however sometimes you just need to filter your results to a location. Google helps with this by offering us the location: tool.
The Location Tool
Lets say you are looking for a restaurant on the Gold Coast that you know has "Fire" in it's name but you can't remember the actual name or where it was. I'm using this example because I actually used this search today. Someone told me about a restaurant that was something "fire" but we had a fire here on the Gold Coast yesterday so when I searched for fire gold coast - guess what? Not a restaurant to be found. When I added the location: phrase to the search I found it first pop.
Search Term - fire gold coast
Result - Returned to me are results that are based around the fire we had yesterday here on the Gold Coast.
Search Term - fire location:gold coast
Result - As you can see from the outcome below, the restaurant I was looking for is in the list at the top of the page. This is because Google has showed me the results based on the location. Where does Google get this location? Locations are used primarily in Google My Business setups so Google is showing me results for businesses that have fire in the name and are in the location I've specified. Cool hey??
Searching in Google happens multiple times a day for most of us, however would you like to know how to refine your searches to include the most appropriate results? Stick with us for our series on Google Search Tips.
Explicit Search Terms
This is by far the easiest and best way to get the most relevant results if your search term consists of more than one word. By using the double quotes around your phrase, you can limit results to be these words in this exact order.
Search Term - small business help
Result - Returned to me is a reasonably broad set of results showing everything from grants to fairwork to marketing.
Search Term - "small business help"
Result - you can see that I get a list of results that have the phrase "small business help" in their title, page or URL. While this is a reasonably generic search term (and that's why I've chosen it) you can see the immediate effect of using Google's explicit search.
Small business owner, web developer and programmer.
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