Do you ever have blog panic?? You know what I'm talking about. You sit down to write out your blog posts for the month and realise you've used all your ideas!

What you stand to achieve from showcasing your stats will often override exposing what seems to be a very confidential side of your business. It’s more about showing to your clients that you can actually do what you say you can .  Honestly would you trust someone with your hard earned cash if you didn't believe they could actually achieve the outcome you are after.? Probably not so increase your clients trust by practicing what you preach and expose how your own stats support you pricing. 

Showing your vulnerability (past or present) can really help reassure clients that you also will go out on a limb and ask for help. Kill two birds with one stone and show your clients who and what influences you. If you are getting something out of it, so will your clients and if you keep it to more generic subjects you don't have to be scared of loosing them to a competitor. I have one particular woman I follow who has great energy and is very inspiring, however her content isn't something my clients would be after so I have no challenge directing clients to her socials. She's a business coach - I'm not, but her exuberance is always loved by those who I direct to her.  

I discovered this works best for idea's and events that are in my industry but that I don't really offer. For example, Later who I use for my social media scheduling recently had LaterCON which was an online event showcasing all things new in Instagram in particular. They had various speakers and presenters and I had no challenge sharing this with all my clients. I have zero desire to create instagram stories for my clients, but showing them the benefits from it is added value and for the half a dozen or so that actually watched some of the event, they ALL loved it. 

Did you just discover a new way to do things? How about a new recipe  or a better way to re pot your plants for a positive result? Share it! I've started sharing my book reviews on Medium and most of my clients are loving it. They have now started sending me recommendation (which I love) and our interaction is more frequent and I feel they are way more likely to contact me with any question they have and not have that "IT" barrier in the way. If they know we've cried in the same book I'm more human to them and as long as I maintain my professionalism, it is working really well for my bottom line.

What distinguishes you from others can really make you  stand out. Start embracing your unique features. If you provide services that are mostly marketed to women, embrace that. Colors, styles and layouts that are more suited to women will help you to enforce how relevant you are to what they need.   While we all should maintain a professional outlook in business, some business IS personal. It's the relationship you establish with your clients that allows them to Know, Like & Trust you. This makes you distinct in the industry and also  helps in establishing your brand. Check out Constance Hall on facebook. She is FAR from everyone's cup of tea but she is true to herself and her Queens and has built a following of over a million people on that basis.