Why Consistancy Is Key To Getting The Best Results From SEO

SEO simply put, is ensuring that your website content is targeted at not only your market but gives them the most relevant information inside the best possible user experience. That sounded complicated didn't it?

It's not really. What you are trying to do is create content that your website visitors will love, present it in a manner that they like AND show Google just how relevant you are to the market you are trying to get.

We have to consider that Google is a business too and their business is showing their clients the best possible results for their search. If it becomes clear to them that isn't happening, of course they are going to shuffle your content post down the list and try a post that is more relevant. Over time that results in your website ranking falling which is very hard to recover from.

What is possible however is to reinforce to Google that you are committed to your website by producing regular quality content that is addressed directly at your clients. Even if none of that content goes viral (and believe me that is almost impossible to achieve), the chances of relevant clients finding it increases and it's relevant clients you want. The post I mentioned that generated a massive buzz earlier was a client writing a blog post about her local juice bar. I'm not going to tell you the theme, but suffice to say, she had tens of thousands of reads and not a single new client out of it. Why? They all googled the juice bar I'm sure! 

As your traffic builds, or even if the numbers per post don't rise, but the clients return, this is a big indicator to Google that you are what you say you are and slowly but surely you will rise up the rankings. The further up the list you are, the better chance you have of getting in front of prospective clients. 

Remember good content doesn't depreciate. I've had blog posts that are two years old all of a sudden generate some new traffic.

My feed reader of choice Feedly, allows me to add in new content sources, organise them into labels, save them for reading later and share them through multiple platforms.  As well as a desktop version, there are tablet and mobile Feedly apps so I have access to all the content I love on all my deviced.

I don't often open a news website, but its not unusual for me to sit with my morning coffee and browse my Feedly posts for an hour (and if I'm being honest) sometimes 2. I have over 185 saved posts (I checked today) and my rainy Sunday mornings will consist of me going back and re-reading what I'd saved and more often than not, visiting the associated website. I've signed up for newletters, added new blogs to follow and while it might be months or years later, I've spent money with a lot of the websites I've saved. It could be anything from Hiking gear to Lightroom presets but any website that I find now, I add their blog post to my Feedly, categorise it and Voila! Everything I like in one place.

What cements my engagement though? Consistency!  New articles from the content I follow. I couldn't tell you the number of times I've seen a new article from someone I follow that has reminded me that I've now saved enough money for that lightweight sleeping bag I had seen on that website. I might have eventually bought it, but there is nothing like reinforcement to a prospective client.  

It is indeed a cycle but it doesn't have to be a vicious one.