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Google Search Tips #2 - Location

Jenny Marsden • Sep 30, 2018

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Google Search Tips #2 - Location

Google is getting smarter and smarter and you are often able to find what you are looking for relatively easily, however sometimes you just need to filter your results to a location. Google helps with this by offering us the location: tool.

How To Search Using Location

Lets say you are looking for a restaurant on the Gold Coast that you know has "Fire" in it's name but you can't remember the actual name or where it was. I'm using this example because I actually used this search today. Someone told me about a restaurant that was something "fire" but we had a fire here on the Gold Coast yesterday so when I searched for fire gold coast - guess what? Not a restaurant to be found. When I added the location: phrase to the search I found it first pop.

For Example:
Search Term - fire gold coast
Result - Returned to me are results that are based around the fire we had yesterday here on the Gold Coast.

Better Results:
Search Term - fire location:gold coast
Result - As you can see from the outcome below, the restaurant I was looking for is in the list at the top of the page. This is because Google has showed me the results based on the location. Where does Google get this location? Locations are used primarily in Google My Business setups so Google is showing me results for businesses that have fire in the name and are in the location I've specified. Cool hey??

My Results

The image on the left shows the text search without the location, and the image on the right shows it with the location. 
Google search without using the location tool
Google search using location tool

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About Jenny

I started my IT career in Database Administration and .Net coding. While I LOVED that work, I realised very quickly that I also wanted a life. To be a top end coder or DB Admin, you have to comit your downtime to constantly learning and evolving and while that is also something I love, I wanted it to be my work and not my life. So I morphed my love of design with my knowledge of all things SEO and moved into building small business websites.


Why small business websites? I'm a small business myself and I know how hard it can be so I wanted to give my clients a great service, with an approachable point of contact where no question was a "stupid question".

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